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Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine optimization company, or if you have the time, there are some changes you can make to your website yourself. Step 1: Keyword Research What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for  Search Engine Optimization. Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases. Choose the two keyword phrases you think would be searched for the most. But also...

Everyone wants free traffic, and what better way to get it than optimizing your site? There are some very simple things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines.  Below are some of the best sites I have found for optimizing my sites 7 Free Seo Tools For Writing Articles 1. Check your site Before you start tweaking your site, you need to make sure that it's either in Google or not banned by Google.  The truth is, you want to optimize your site for Google, which is now the number one search engine in the world.  It won't do you any good to optimize your site if Google won't accept it. Use this tool to check your site. Google Banned - http://www.googlebanned.com 2. Toolkits If you can find the tools you need in a collection, this will save you a lot of time, as well as frustration because you will know exactly what you need to d...

Cutting Edge Tools for the Modern Marketer You don’t have to like it, but hashtags are now a part of our culture. They flash onscreen with alarming regularity during our favorite shows and sporting events and they populate our feeds on just about every social media site. In case you’re somehow not familiar with them by now, hashtags are a way to tag posts in order to essentially hyperlink social media posts to search results. It’s a way for users to indicate that they’re responding, contributing to, or even creating a new conversation or trend. They can be serious or humorous, but one thing is for certain: they’re here to stay. Even though hashtags have become ubiquitous, and seem to have always been with us, they date back only a few short years. Twitter officially endorsed the hashtag in the summer of 2009 as a way to drive meaningful conversations between the members of its huge user base. Since then, hashtags have become a part of just about every other social media site. Tumblr, I...